CRM

Customer Relationship Management - CRM - is more than software or business process. It's a culture geared towards winning, retaining and nurturing customers so you achieve the objectives of your business plan. CRM is the best way of demonstrating that Customers Really Matter. QGate's seminars for CRM will introduce you to how to take your business to the next level.

Our approach provides you with the information you need to make an informed decision about which CRM system helps you exceed your business plan objectives. We partner with the two leading mid-market CRM providers, Sage and Microsoft, to ensure that whatever your requirements, we can work with you to design, implement and support a system that generates tangible, meaningful and relevant returns. QGate have worked with a number of businesses to implement CRM systems that help them achieve and go beyond their strategic objectives.

Successful CRM solutions encompass the full breadth of the business and enable connectivity, integration, business monitoring and business management. They incorporate software and services to deliver custom-built business systems that deliver real, tangible value. In our related pages for Sage CRM SalesLogix, Microsoft CRM and Sage CRM, you'll find some simple guidance towards the benefits these products can bring to your business. These benefits, allied to QGate's many years' experience in CRM and data management, deliver real value. 

Here are just some of the benefits you can derive from a CRM system from QGate:

• Build and strengthen customer relationships.
• Provide differentiated value-added services.
• Improve product development and service delivery processes.
• Increase staff awareness of your customers and the marketplace.
• Raise customer satisfaction with specific, tailored interactions

CRM for Sales

CRM supports your sales activities by making calendars visible across the organisation, enabling the sharing of sales literature and other documents and providing a single resource for contact and account histories.

Graphic representations of your pipeline and KPIs, either on tailored sales dashboards or as part of your standard opportunity management, mean your sales processes become more efficient and you're more able to forecast and close deals. For more advanced analysis, use QlikView. Its ability to quickly show you "what if" forecasting scenarios means you can keep your organisation focused on profitable business.

You can also keep your field sales teams in touch with mobile CRM or by using offline, remote synchronisation. They'll be able to access your organisation's corporate knowledge of a given account at the touch of a button and be able to make informed judgements on the spot.

CRM for Marketing

Using a CRM system to underpin your marketing activities means you can plan, execute and assess your campaigns more precisely. You can segment data, target contacts and generate detailed campaign statistics.

Sophisticated email tools like Sage Communicator integrate directly to CRM systems so you can enrich your data with recipients' click through and survey response information. intelli-CTi, QGate's telephony integration solution, means you can manage call lists and telephone-based campaign responses.

Data management tools like Paribus mean you can increase campaign profits by eliminating duplicate data. In addition, you can automate follow up steps with Orbis TaskCentre so your marketing processes are highly efficient and offer the best possible return on investment.

CRM for Customer Services

Giving your customer services teams access to a CRM system means they'll have a customer's details right in front of them the minute that customer calls. Using intelli-CTi means you can extend your CRM strategy to your customers' phones - you can deliver and measure the best possible service to improve customer satisfaction ratings and reduce customer churn.

You can also automate the dispatch of billing and other communications using Orbis TaskCentre. This helps reduce the administrative workload of your staff so they can concentrate on delivering excellent service.

A CRM system's ticket or case handling functions means your customer services desk will have a complete and historic view of any customer's interaction with you so they can provide personalised and effective support.

CRM for Business Intelligence

A CRM system gives you easy access to a range of data about your business. Using a dashboard - be it for the sales pipeline, case handling rates on the support desk or campaign penetration - means you have an up to the second view of your team or organisational performance. Moreover, embedded reports give you timely snapshots of a range of factors.

For more sophisticated business intelligence, use QlikView to simply and swiftly learn things about your business you never knew. By enabling in memory analysis, QlikView delivers quicker, more fluid drill downs into your data.

CRM for Data Management

Good data quality is fundamental to a successful CRM implementation. QGate's tools for data matching and duplicate capture, Paribus and PowerEntry, mean that not only can you avoid creating duplicate data, you can also capture a range of potential duplicates in scheduled batch processes. Removing duplicates means you can increase your marketing profitability, increase your productivity and not risk misdirected invoices, duplicate distribution repeat contact by different agents of a given prospect.