eMarketing

A recent survey shows Email marketing reaps 280% higher returns than direct mail or in-house campaigns. It encourages marketers to add campaign and email functions to their infrastructure. e-marketing enables the online design, execution and measurement of email campaigns that deliver results and data straight back to your CRM system.

e-marketing delivers better conversion rates than more traditional direct mail methods and makes better use of your marketing budgets. It also delivers more immediate results that give you insight into what works and what returns it generates.

Seven benefits of email marketing:

• Popularity: there are 450 million email boxes worldwide, and that number is growing.
• Lower costs: there are no printing, postage and mail house charges associated with email.
• Increased sales: response rates on email campaigns can get to between 5% and 15% and the response rate of opt-in email is 5 times higher than direct mail.
• Instant results: 80% of responses to an email campaign will occur within 3 days but traditional direct mail takes weeks.
• Measurable results: Email campaigns are fully trackable with up to the second statistics so you can fine tune your tactics on the fly.
• Quick to create: You could knock out an email in an hour or two as opposed to weeks in the "offline" world.
• Personalisation: Instead of "Dear Customer" you can address the recipient as "Dear Rachel" and send offers targeted to their preferences.