What is Marketing Automation?
Whether you work in technology, or in the marketing community, you have probably heard the term ‘marketing automation’. Here is the factual definition:
a subset of customer relationship management (CRM) that focuses on the definition, scheduling, segmentation and tracking of marketing campaigns. The use of marketing automation makes processes that would otherwise have been performed manually much more efficient and makes new processes possible.
At its heart, marketing automation streamlines your sales and marketing efforts. It allows you to manage how your customers engage with your content and move through the sales cycle.
Some of the key features of Marketing Automation software include:
- Integrated email campaigns
- Lead capture – landing pages, forms, surveys
- Website visitor tracking
- Web analytics
- Lead scoring
While you can get this kind of functionality through a combination of different platforms (Google Analytics, Dotmailer, etc.), marketing automation software puts them all at your fingertips in one platform.
Marketing automation software is not a mindless computer program carrying out your marketing strategy. It is a resource intended to help you carry out your marketing activities more efficiently and in line with your sales department.
QGate can offer two solutions for Marketing Automation, depending on your specific requirements:
- Click Dimensions for Microsoft Dynamics 365/CRM.
- Salesfusion for a wide set of CRM solutions.
Please contact us to discuss your Marketing needs directly.