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Marketing Automation

What is Marketing Automation?

Whether you work in technology, or in the marketing community, you have probably heard the term ‘marketing automation’.  Here is the factual definition:

Marketing Automation:

a subset of customer relationship management (CRM) that focuses on the definition, scheduling, segmentation and tracking of marketing campaigns.  The use of marketing automation makes processes that would otherwise have been performed manually much more efficient and makes new processes possible.

At its heart, marketing automation streamlines your sales and marketing efforts.  It allows you to manage how your customers engage with your content and move through the sales cycle.

Some of the key features of Marketing Automation software include:

While you can get this kind of functionality through a combination of different platforms (Google Analytics, Dotmailer, etc.), marketing automation software puts them all at your fingertips in one platform.

Marketing automation software is not a mindless computer program carrying out your marketing strategy.  It is a resource intended to help you carry out your marketing activities more efficiently and in line with your sales department.

QGate can offer two solutions for Marketing Automation, depending on your specific requirements:

Please contact us to discuss your Marketing needs directly.