Dynamics 365 for Marketing Pricing Explained

Published:  February, 2019

Contrary to the rest of Microsoft’s Customer Engagement applications the Marketing app is not priced per user per month. The Dynamics 365 for Marketing pricing is somewhat complicated and confusing, in this article we will do our best to clarify what the Microsoft Marketing Application will cost you.

Pricing is based on the number of contacts to be marketed to

The price is per organisation per month, based on the total number of contacts that you need to market to.  This could be a subset of the contacts you have in your Dynamics 365 Customer Engagement system – it is effectively the number of contacts visible to the Marketing application, i.e. segments within the Marketing application.

Pricing for this product is published on Microsoft’s website (https://dynamics.microsoft.com/en-gb/marketing/overview/#pricing), but since the price is dependent on your company’s particular situation, it can be challenging to work out what the price for your organisation will be.

The starting point price will depend on your current licences for your Dynamics 365 system.  You will see from the chart below, that the price for the first 10,000 contacts will vary depending on the number of Customer Engagement Plan licences you may have, or if you are even using Dynamics 365 at all, as the Marketing app can run independently of the core Dynamics 365 platform.

Review the chart below for Dynamics 365 for Marketing pricing at a glance. Please note that if your total number of contacts that you wish to market to is not on this chart then you will have to work it out manually with the method described in the article. The prices in this table are per month.

Dynamics 365 for Marketing Pricing table

Calculating your specific pricing

There is a 2-step process to calculating your pricing.

First, you must place yourself within one of four ‘Camps’. This will calculate your starting point before you purchase additional contacts to reach your total number of contacts that you wish to market to.

Camp 1Camp 2Camp 3Camp 4
I have 10 or more licenses of the Customer Engagement PlanI have less than 10 licenses of the Customer Engagement PlanI have any number of licenses for one Customer Engagement ApplicationI do not have any Dynamics 365 Customer Engagement licenses and do not wish to purchase any other than the Marketing application
2,000 contacts10,000 contacts 10,000 contacts 10,000 contacts
£0.00£565.60 / month £565.60 / month £1,1131.10 / month

There is a special clause for Camp 1 regarding a pack of contacts that you must purchase before you can purchase any other additional contacts, this is in order to take your base number of contacts from the included count of 2,000 to 10,000, thus bringing you in line with the other “start point” quantities.

8,000 contacts costs £452.40

From this starting point you must then purchase packs of contacts to reach your total number of contacts that you wish to market to. These packs of contacts are sold in 5 tiers, dependent on your total number of contacts that you wish to market to.

Note that the initial packs are for 5,000 contacts each, from 50,000 upwards the packs are for 50,000 additional contacts.

Tier 12345
Total number of contactsLess than 50,00050,000 – 99,000100,000 – 249,000 250,000 – 499,000 500,000 or more
Price Per Pack Per Month£188.50 £1,131.10 £942.60 £565.60 £377.00
Sold in Packs of X Contacts5,000 50,000 50,000 50,000 50,000
Minimum Purchase 2 5 10

I am going to walk through some examples below. Feel free to skip to a heading that applies to you.

I have a small amount of Customer Engagement Users

Scenario A: You are a small company and you want to purchase Dynamics 365 Customer Engagement Plan for 9 users. You market to around 2,000 individuals.

You are in Camp 2 so pay £565.60 for 10,000 contacts.

Your total price for Dynamics 365 Marketing app per month is £565.60.

Scenario B: You are a small company and you want to purchase Dynamics 365 Customer Engagement plan for 10 users. You market to around 3,000 individuals.

You are in Camp 1, so you don’t pay for the first 2,000 contacts. You pay £452.40 to get your contact total to exceed 3,000.

Your total price of the Marketing app per month is £452.40.

I have users for one Customer Engagement Application already

Scenario C: You are an SMB that has been using Dynamics 365 for Sales for quite a while. You have around 30,000 contacts in your system – although you probably only market to about 25,000 of them. You have 40 users.

You are in Camp 3 so pay £565.60 for 10,000 contacts.

You need to buy packs of additional contacts to make your total of contacts up to 25,000. The packs in your tier are sold in groups of 5,000 contacts. The pricing tier for your contact total is £188.50 per pack per month. So, you need 3 additional packs of 5,000 contacts on top of our included 10,000 to reach the total of 25,000 contacts to market to.

Your total price of the Marketing app per month is £1,131.10.

I do not have Dynamics 365

Scenario D: You already have a CRM system, that is not Dynamics 365, but you would like to use Dynamics 365 for Marketing as your marketing automation tool. You have around 50,000 contacts and you market to all of them.

You are in Camp 4 so pay £1,131.10 for 10,000 contacts.

You need to buy packs of additional contacts to make your total of contacts up to 50,000. The packs in your tier are sold in groups of 50,000 contacts. The pricing tier for your contact total is £1,131.10 per pack per month. You only need 1 pack to exceed your total of 50,000 contacts.

Your total price of the Marketing app per month is £2,262.20.

I market to a small number of customers

Scenario E: You are a small company and you want to purchase Dynamics 365 Customer Engagement plan for your 10 users. You never really market to more than 2000 individuals.

You are in Camp 1, so you don’t pay for the first 2,000 contacts. You don’t feel the need to purchase additional contacts.

Your total price of the Marketing app per month is nothing; your payment of your Customer Engagement user licenses covers it.

Scenario F: You are a smaller business who purchased Dynamics 365 Customer Engagement plan 2 years ago, with 12 full users. You want to buy the attach plan for the Marketing app, and market to 18,000 contacts.

You are in Camp 1, so you don’t pay for the first 2,000 contacts.

To raise your contacts to your desired amount, you must first buy one pack of 8,000 contacts for £452.40 per month. Your tier of additional contact packs is £188.50 per month for a pack of 5,000 contacts. You need to purchase 2 of these.

Your total price of the Marketing app per month is £829.40.

I market to a large number of customers

Scenario G: You are looking to purchase the Customer Engagement plan of Dynamics 365. You wish to have 60 full users. You have around 150,000 contacts to migrate into your new Dynamics 365 CRM, and you market to all of these.

You are in Camp 1, so you don’t pay for the first 2,000 contacts.

To raise your contacts to your desired amount, you must first buy one pack of 8,000 contacts for £452.40 per month. Your tier of additional contact packs is £942.60 per month for a pack of 50,000 contacts. You must purchase 3 packs of 50,000 to exceed your total of 150,000.

Your total price of the Marketing app per month is £3280.20.

Scenario H: You are a large company who purchased Dynamics 365 Customer Engagement plan 3 years ago. You have around 500,000 marketable contacts in your database. You would like to use the Dynamics 365 App for Marketing.

You are in Camp 1, so you don’t pay for the first 2,000 contacts.

To raise your contacts to your desired amount, you must first buy one pack of 8,000 contacts for £452.40 per month. Your tier of additional contact packs is £377.00 per month for a pack of 50,000 contacts. You need to purchase 10 of these.

Your total price per month is £4222.40.

This article is accurate on the day of posting February 2019. Microsoft’s pricing is subject to change.

If you would like us to give you a no-obligation quote for what you would be paying for Dynamics 365 for Marketing, you can contact us with your approximate total number of contacts that you would like to market to and whether you have any Customer Engagement licenses and we will get back to you with a personal quote.

Dynamics 365 for Marketing Pricing FAQ:

What is a Customer Engagement Plan license?

See here: https://dynamics.microsoft.com/en-gb/pricing/

Microsoft’s Customer Engagement Plan license is £86.70 per user per month and gives users access to Dynamics 365 for Sales, Dynamics 365 for Customer Service, Dynamics 365 for Project Service Automation, Dynamics 365 for Field Service, and Dynamics 365 for Marketing.

What is a Customer Engagement application?

See here: https://dynamics.microsoft.com/en-gb/pricing/

Microsoft’s Customer Engagement apps include any one of Dynamics 365 for Sales (£71.60 per user per month), Dynamics 365 for Customer Service (£71.60 per user per month), Dynamics 365 for Project Service Automation (£71.60 per user per month), Dynamics 365 for Field Service (£71.60 per user per month), and Dynamics 365 for Marketing.

Katrina Caswell, Marketing Assistant

To find out more about Dynamics 365 for Marketing pricing, please contact us.

Related Articles and Information:What is Dynamics 365 for Marketing?
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