Infor was previously acknowledged as a CRM leader in the 2nd half of 2014 because of the continued investment in user interface design and the acquisition of Saleslogix that added sales and service functionality to Infor’s already existing marketing capabilities.
Nucleus Research places vendors in the Leader category by looking at advances across the three core pillars of CRM – sales force automation, marketing automation and customer service. These Leaders also deliver new enhancements in mobile apps and user interface redesigns. According to Nucleus, “This Value Matrix reflects the advancements vendors have made in the past six months in their ability to deliver value to customers.”
“Infor maintains a leadership position in the Value Matrix based on its continued investment in usability, particularly around mobile access, and its further integration of the SalesLogix assets,” said Rebecca Wettemann, vice president, Nucleus Research. “Infor CRM is designed for deployment in the cloud, on-premise, and hybrid environments, and also provides multiple license and payment options to give customers greater flexibility based on their users’ roles and access requirements.”1
Infor’s continued focus on developing and enhancing Infor CRM is a point of pride for the company. According to Stewart Applbaum, senior vice president and general manager, Infor Customer and Marketing Management, “Being named a Leader for the second time by Nucleus Research further validates the Infor strategy of open architecture; positive user experiences; and micro-vertical functionality.”
1Nucleus Research, Technology Value Matrix First Half 2015 CRM, Rebecca Wettemann & Anne Moxie, March 2015.