…what to do about it…and are you guilty ??
In the world of CRM in which QGate lives, I am very conscious of what happens when our customers or ourselves get things wrong, particularly around the use of CRM to carry out marketing to the masses. It’s a fact of life that companies and organisations want their message to be heard, but as we all know and have experienced, some go too far or ignore the guidelines or even laws in place to remove this annoyance. Services like the Mailing Preference Service (MPS)http://www.mpsonline.org.uk/mpsr/ and the associated Telephone Preference Service (TPS)http://www.mpsonline.org.uk/tps/index.html are there to allow you to register your desire not to be hassled.