All businesses need an effective strategy for managing customer churn. Customer churn includes customers stopping the use of a service, switching to a competitor, switching to a lower-tier experience in the service or reducing engagement with the service.
In this report, we look at how a mobile phone carrier company can leverage Azure to proactively identify customers likely to churn in the near term in order to improve the service and create custom outreach campaigns that help retain those customers. Mobile phone carriers face an extremely competitive market with many losing revenue from postpaid customers due to churn. So the ability to proactively and accurately identify customer churn can be a big competitive advantage. Some of the mobile phone customer churn includes: Perceived frequent service disruptions, poor customer service experiences, better offers from other competing carriers.
A mobile carrier needs to build a 360-degree view of their user base to ensure the company stays ahead of the competition.
Contact us to discuss your requirements or for further information on your Power BI options.