QBit - Episode 56 - Common CRM integration challenges

QBit Episode 56 - Common CRM integration challenges
Small bits. Big insights.

Most CRM integration challenges are blamed on the technology, but really, the issues have been there for years.

Poor data quality, duplicate records, manual workarounds and unclear ownership of information all become much harder to ignore once systems start sharing data.

Understanding how information moves through the business before systems are connected helps identify those issues early, making them far easier to resolve as part of the project than after the integration has gone live.

In this week's QBit, Phil looks at some of the most common CRM integration challenges and explains why solving them starts long before the first system is connected.