QBit - Episode 57 - When need a custom CRM integration

🎥QBit Episode 57
Small bits. Big insights.

Standard connectors are incredibly capable these days, which is why a custom CRM integration isn't the answer by default.

The point where it's worth considering one is when your business starts adapting to the technology instead of the technology supporting the business. Manual imports, spreadsheets, reformatting data before it reaches Dynamics 365 and workarounds to fill the gaps are usually signs that something isn't quite right.

In this week's QBit, Phil looks at when a custom CRM integration is justified, why discovery plays such an important role in that decision, and why solving a genuine business problem should always come before choosing the technology.