QBit - Episode 51 - Customer experience doesn't happen by accident

🎥 QBit - Episode 51
Small bits. Big insights.

Every business wants to deliver a better customer experience.
Unfortunately, technology can't improve inconsistent processes on its own; it just repeats and (usually) amplifies them.
In this QBit, Alastair looks at why customer experience starts long before a customer gets in touch, and why designing the process behind the service matters just as much as the service itself.