Poole-based Lush has some 900 stores in 51 countries and is a manufacturer as well as a retailer. It has a range of datasets, including retail data within EPOS systems, supply chain and stock management, payroll and timesheet systems. In 2010 it needed a technology platform that could be used by employees at every level throughout the business to provide access to relevant sales, stock, store and staff information. A CRM consultancy and BI provider QGate, based close to Lush’s headquarters in Fareham, helped deploy the software, “and they are still our main point of contact with Qlik”, says Silverthorn.
Strategies for Changing CRM Platform
The decision to change CRM platforms is not taken lightly. It’s usually the result of