Adopting any enterprise application comes with its own set of challenges, and customer relationship management (CRM) systems are no different – research over the past two decades has shown that anywhere between 20-70% of implementations fail. While it’s true that there is a certain level of risk involved, it’s important to remember that successful implementation can bring enormous benefits to your organisation.
It’s also worth noting that while some studies suggest that CRM projects have a high failure rate, with the right approach, your CRM project doesn’t have to be one of them. By understanding the common pitfalls and taking proactive steps to avoid them, you can significantly increase your chances of success.
With this in mind, it’s important to approach your CRM project with a positive attitude and a determination to succeed. By doing so, you’ll be able to overcome any challenges that come your way and emerge with a CRM system that delivers real value to your organisation.
In this webinar, we’ll ensure you’re aware of the common pitfalls and how to avoid them