This award recognises the best solution for automating, managing and deploying marketing campaigns to customers, prospects and/or partners. Winners will be announced during a virtual awards ceremony on May 7, 2015.
As the only marketing automation platform built on a CRM-like relational database, Salesfusion is the platform of choice for companies seeking to better align their sales and marketing departments to achieve an optimal set of common goals: more quality leads, improved conversion rates and predictable revenue through one unified funnel.
In a press release on Market Wired, Carol O’Kelley, CEO of Salesfusion, said “The buyer’s journey continues to become more sophisticated. For today’s marketers to succeed in this challenging environment, they must evolve and adopt the latest technology. Salesfusion is honoured to be recognized for this commitment to product innovation.”
Over the past 29 years, the SIIA CODiE Awards have recognised more than 1,000 software and information companies for achieving excellence. The CODiE Awards remain the only peer-recognised program in the content, education and software industries so each CODiE Award win serves as incredible market validation for a product’s innovation, vision and overall industry impact.
“All the CODiE finalists this year showcase innovation and creativity in today’s market. We are happy to recognize them for their products that are breaking ground in the software and services industries,” said Rhianna Collier, VP & General Manager for the Software & Services Division at SIIA.