Understanding Sequences in Dynamics 365

Sequences within Dynamics 365 Sales are pivotal in refining sales operations. They establish a structured regimen for lead, opportunity, and customer management, ensuring sales activities are executed with precision and uniformity. Here’s the significance of sequences:


Guidance for Sales Personnel: Sequences provide clear, step-by-step instructions, aiding sales representatives, particularly in areas where training or documentation may lack consistency.


Task Automation: By mechanising monotonous tasks, sequences free up time for salespeople to concentrate on sales, thus elevating productivity.


Standardisation of Best Practices: Managers can mandate adherence to best practices through sequences, aligning sales efforts with organisational processes.


Activity Prioritisation: Sequences assist salespeople in identifying and focusing on high-priority tasks, enhancing the chances of successful engagements.


Minimisation of Errors: The systematic nature of sequences aids in reducing mistakes and ensuring vital tasks are completed promptly.


Incorporating sequences into the sales workflow facilitates a more streamlined and effective customer engagement, significantly bolstering sales performance.


Understanding Sequences


In Dynamics 365, sequences are prearranged sets of actions guiding sales representatives through the sales cycle. These actions, triggered automatically in a designated sequence, may include email sending, phone calling, or task scheduling. Sequences aim to:


Streamline Sales Processes: Offering a clear task roadmap, sequences improve operational efficiency and minimise errors.


Uphold Best Practices: They ensure consistency in sales processes by enforcing standard practices.


Boost Productivity: Automating routine tasks allows sales staff to dedicate more time to strategic selling.


Enhance Customer Interaction: By covering all potential customer engagement points, sequences can improve customer relations and potentially increase sales conversions.


Sequences are crafted to optimise sales operations, aligning them with strategic sales goals.


Sequences vs. Workflows


Sequences and workflows within Dynamics 365 serve distinct objectives:


Sequences: Focus on guiding sales representatives through predetermined sales steps, triggering specific actions in an ordered fashion. Primarily used in sales to streamline activities and enforce best practices.


Workflows: Aim to automate business processes without requiring user intervention, capable of running in the background to execute a variety of actions based on certain conditions. Workflows are adaptable across different Dynamics 365 applications, extending beyond sales.


Sequences cater to a sales-centric, user-driven approach, whereas workflows automate complex, broader business processes independently of user input.


Implementing Sequences


To initiate a sequence in Dynamics 365 Sales, follow these steps:


Login: Access your Dynamics 365 Sales application.


Navigate: Move to Sales Insights settings via the Change area in the page’s lower-left corner.


Access Sequences: Within the Sales accelerator section, choose Sequence.


Create a New Sequence: Click on New sequence, then specify your sequence’s properties, including name, description (if needed), and the targeted entity type.


Design the Sequence: Utilise the sequence designer to incorporate steps, conditions, and actions. Remember, appropriate licenses and security roles are essential for sequence creation and management. 


Sequence Management


Editing or deleting sequences is manageable via the Sales Insights settings:


To Edit: Access the Sales Hub, navigate to Sales Insights settings, and select Sequences. Open the active sequence, edit as necessary, and reactivate.


To Delete: Follow a similar path to find the sequence, then select Delete permanently.


Assigning sequences involves choosing the sequence, selecting Assign, and inputting the relevant user or team information. Necessary permissions are required for these actions.


Optimising Sequence Management


Effective management of sequences can significantly uplift sales efficiency and customer engagement. Planning, leveraging templates, monitoring performance, adapting to feedback, and training are essential. Common pitfalls like overcomplexity, resistance to change, and neglecting feedback should be avoided.


Wave 1 Updates 2024


The 2024 Wave 1 update introduces enhancements like sequence step previews, multitasking capabilities, improved teamwork functionalities, and a detailed sequence panel, further advancing the efficiency and user experience of sequences in Dynamics 365 Sales.




Sequences in Dynamics 365 Sales are instrumental in revolutionising the sales process. They offer a systematic framework for managing customer engagements, ensuring consistent and efficient sales activities. With ongoing advancements, sequences are set to offer even deeper insights and greater adaptability, catering to the unique requirements of businesses.

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